In the past years, there was a time when social media was considered as a temporary craze; something that different generations were using to connect with other people and probably, just a digital diary - to show your followers what you want them to see. Over time, all the doubtful were proved wrong. Currently, there are over 3 billion internet users - and over 2 billion of them have active social media accounts. These numbers continue to grow and is a good indication that as years go by, digital marketing has been continuously dominating the world, in every useful way. Social platforms have served as a great tool to make our lives much easier. It is not just a way to stay connected to our loved ones, but a great medium to reach potential customers for your business. Nowadays, having a social media account is no longer optional. It’s definitely a must!