How many times have you spent hours upon hours crafting an amazing blog post or landing page only to have it flop? I know I have. It’s downright frustrating. It feels like you’ve wasted time that you’ll never get back.
This is Why Your Conversion Rate Sucks
It starts to wear on you after time. You start to become discouraged. You start to doubt yourself. You may even wonder if you made the right decision starting a business at all. As frustrating as it all is, you’re probably not converting for the reasons you thought.
Your writing is probably fine. You’re an expert in your field. You know there are people out there that could benefit from your product or service.
You’ve even paid for traffic to get your material in front of an audience. So why is your conversion rate still low?
Avatar Marketing: Get Inside Your Customer’s Head
When writing marketing material, there’s one common mistake that’s often overlooked. This mistake is very easy to overlook and can have disastrous effects on not only your conversion rate, but your business as well.
It’s something that is part of everything in your business. It’s something you need to start doing immediately to help reach the people that truly need your help.
Think about the last nonfiction book you bought. What was the book about? Marketing? Sales? Unicorn spotting? Regardless of the topic, you probably bought it because it resonated with you.
It was on a topic that you found value in that others wouldn’t. I know if I picked up a book on sewing, I’d be bored out of my mind.
Give me a book on A/B testing though and I’ll be chomping at the bits to get my hands on it.
The book choice works because when the author created it, they had you in mind, or more accurately, everybody like you in the form of a customer avatar. A customer avatar is a fictional character that represents your ideal customer. This is super important when creating your marketing material.
Build an Avatar and Creating Your Best Customer Avatar Template
Think about your target customer. What do they look like? How old are they? What do they read, talk about, and think about? What are their pains? Their fears? How much money do they make? Are they married?
Think of as many details about this ideal customer no matter how trivial you may think they are. When you fully understand who you are selling to, buying your product will be a no-brainer to your customers.
When your message is designed around your customer avatar, your potential client will think, “Hey, they get me. They know exactly how I feel.”
Buyers don’t want to be told how great your product is. They want to feel understood and come to the conclusion that your product is the only solution to their problem.
Approaching your marketing this way will not only increase conversion, but drastically improve customer engagement and ultimately sales.
Buyers will feel more connected to you and your message and will continue to buy from you long after the initial purchase.
Specificity Wins Every Time When Creating an Avatar
So what’s the best way to use a customer avatar in your business? It depends on what you offer and who you are trying to reach. At 30 Leads 30 Days, we create short 1-2 minutes disruptive videos that both entertain and engage the viewers.
The purpose of the video is to get as many views and shares as possible to drive more leads and sales to the company we are creating the video for.
When we market for our videos, we have a very specific customer avatar in mind. We want dedicated business owners who understand the value of video marketing and want to use it to grow their company at an accelerated rate.
We also want to make sure they have the budget needed to create a professional, Hollywood-quality video. We want customers who know who their customers are.
Take a look at the customer avatar sheet we did for EnterGageVideos.com. It breaks down each area needed to create an effective customer avatar.
Do you think a non-management hourly worker would get any value out of this? We don’t think so either.
Our avatar is extremely detailed so we can not only save money when marketing, but we can reach people that truly need our help. When you can find people that can really benefit from your product or service, it’s a win-win for both sides.
Take a look at what we did for EnterGage Videos. We wanted to create a video that not only entertained the viewer, but taught them a little bit about the company as well.
We were able to create the video that explained not only what the company does, but also a deal being offered.
This will lead to more conversions from the video which will lead to more leads and ultimately more sales. Take a look at the video for yourself. You’ll see firsthand how convincing and entertaining and professionally created video can be.
Creating an avatar is the surefire way to make sure your marketing is spot on. Once you nail that, the sky’s the limit. If you feel overwhelmed by all of this, know that you’re not alone.
Mastering internet marketing is a skill that takes decades to achieve and can leave many business owners feeling defeated.
At 30 Leads 30 Days, we’ve spent the time (and an insane amount of money) mastering our craft. We know how to create a customer avatar based around your product or service and create marketing material that will sell them on you.
Download your copy of our “Customer Avatar”book to learn how we create customer avatars for all of our projects.