If you are preparing to lure shoppers into your online or brick-and-mortar store through email, you have to make certain your e-mail marketing campaigns stand apart from numerous other vacation email deals. Email marketing is still the best way to connect, engage and convert your audience.
So what can companies and marketers do to make sure their e-mails will be opened and clicked prior to your big event? Here are 11 tips to create high conversion emails.
1. Change Email Subject Lines. Subject lines are the first thing your recipients see in their inboxes --- it is what wows your audience and lures them into opening your email. A lot of people argue that marketers should spend almost twice as much time double-checking subject lines compared with double-checking the actual body of your email. There is always time to make it much better. Nail your subject line and it will pay off.
Remember that the more embellished an email is, all the more that consumers respond to it. It is recommended that brand names attempt to be as specific as possible with subject lines, to grab the target market's attention.
Use words like free, new, complimentary, sale, now, vacation and conserve in your subject lines. VerticalResponse just recently evaluated 10,000 email projects sent over the holidays in 2013, and these words produced the greatest open rates.
2. Utilizing the words “Cyber Monday” well. We discovered that emails consisting of the words Cyber Monday in the subject line of an email sent on Cyber Monday 2013 really reduced open rates. This is because individuals are blasted with Cyber Monday emails. It is advised then to get inventive with your subject lines to stand out from the crowd.
One last thing to bear in mind: According to an email marketing benchmark report from eMarketer released in 2013, emails with short but catchy subject lines tend to have greater open rates, however, the emails with longer ones had higher click through rates.
3. Put the most important information in the very first 2 sentences of your email. "A lot of ISPs and e-mail companies display a line or more of text after the subject line," referred to as the "pre-header," says Ramesh Bulusu, CEO of MyUS.com, a product packaging consolidation service. It is then recommended to insert a call to action, eye-catching copy or teaser into the important pre-header space is a great method to keep your topic lines brief but still stress special offers, product seriousness and, most notably, encourage recipients to open your email.
4. Use photos but create a good copy! People are, most of the time, influenced by photos. If you are selling an item or using a service, offer a visual that interest your market to make them wish to click on your offer. For instance, if you are offering pajamas or nighties, have images of those items in a holiday setting or vacation style. A much better idea is to have a picture of someone opening a gift with this item.
Do not rely solely on visual components because images make an email beautiful, but many e-mail customers strip out images. Ensure that your copy is engaging to provide receivers a need to enable images.
For that reason, compose the copy initially and ask yourself: "If all a person would see was text alone, would they still be interested?” When you have the copy spot-on, include graphics and visuals to boost the email. Finally, don't forget to check to see how your email will render throughout numerous platforms.
5. Always remember your call to action! Tell individuals what it is you desire them to do. If you're offering something, include a direct link to that product or service. Even if you aren't offering or promoting anything, you need to constantly include a link to your business's website to the email with a call to action such as 'For more information' or 'Learn more at,' to motivate clicks to your website.
6. Alert consumers of shipment deadlines. Be sure that your e-mail messages supply clear and concise directions to guarantee presents ship and show up on time. You can produce a sense of urgency with robust prompts to purchase now, instead of waiting till shipping expenses increase and ensured shipment is unavailable. Likewise, as this is information consumers think about essential, think about putting it in the subject line in addition to in the body copy.
7. Make consumers feel as though you are providing something. Create an offer that your audience cannot withstand. Whether it's totally free shipping, buy one get one complimentary, make the holiday offer your holiday present to your clients.
8. Try limited-time offers. Another great method is to offer something that has a due date. Offer a particular deal to targeted customers, which needs to be redeemed by a specific date. Then, send a follow-up e-mail a day or 2 prior to the deal expires.
For devoted customers, provide them an advance notification on prepared promotions. Announce your offer 2 to 3 weeks ahead of time, then send out a tip the week of the deal.
9. Make sure your email is mobile friendly. A substantial number of individuals utilize their phone to examine their email. So if you aren't effectively optimizing your emails for mobile, you run the risk of running consumers off.
Make it as easy as possible for them to communicate with you so they can open an email from their phone, cruise on to your website and make a purchase without ever leaving the convenience of their environments.
10. Target your email. Segment your lists so that you can send out targeted emails to groups of subscribers based upon interests, purchase history and/or how typically they've engaged with your past e-mails. The more targeted the email material and subject line, the more likely your customers will open it. For instance, if you're a winery, send a vacation promo for red wines to customers who've acquired a red wine in the past.
11. Keep in mind that timing is everything. Americans are most likely to click on holiday content on the weekend. Produce an automated e-mail series set up to send out each Saturday throughout the month. Example, during the holidays, simply keep in mind that general engagement with vacation e-mails starts to steadily decrease after the second week of December, so focus your holiday email marketing on the first and second week while individuals are still paying attention.
Another suggestion, for when you do want to send out e-mail during the week: For B2C e-mail projects, sending around lunch break or after work is best because that's when the majority of people will inspect their e-mail for leisure. For B2B campaigns, send out early, before work, or in the early afternoon after lunch.
Remember folks are usually busy during the vacations and even more so throughout the days and nights. If they get your email during their hectic hours, they'll rapidly close your email and immediate forget they ever saw it, or worse delete it outright. Send e-mail throughout the early morning so you'll have a much better opportunity of getting their attention.